Hubert te Braake, HEINEKEN’s Research & Development Director As global preferences evolve, consumers are increasingly seeking healthier and more diverse beverage options. In response, HEINEKEN is focusing on innovation that is grounded in its rich heritage. Leading this transformation is Hubert te Braake, HEINEKEN’s Research & Development Director, who oversees[Read More…]
Tag: non-alcoholic
Europe’s adult non-alcoholic drink brands expand to US
German beverage innovators UNDONE and Thomas Henry bring a bold portfolio of adult non-alcoholic spirits and premium mixers to America’s fastest-growing drinks segment Two of Europe’s most dynamic beverage brands– UNDONE, a global pioneer in non-alcoholic aperitivo, wines and spirits, and Thomas Henry, the longstanding and well-awarded premium mixer company, have launched in the U.S. market.[Read More…]
Japan’s Kirin revamps flavour and packaging
In this renewal, the ingredients have been revised to improve the refreshing feeling and satisfying taste Japan’s Kirin Brewery Company, Limited (President and CEO: Hideki Horiguchi) has revamped the flavour and packaging of its non-alcoholic beer-flavoured beverage, Kirin Greens Free, and will gradually switch over to the new beverage nationwide[Read More…]
