2018- FOCUS GROWS ON NUTRITION & WELLNESS
The year 2018 started on a positive note for the food, nutrition and allied industries with the launch of the National Nutrition Mission (NNM), by Prime Minister Narendra Modi on March 8. Now christened POSHAN Abhiyaan, it aims to drastically reduce the prevailing high incidence of malnutrition, stunted growth and anaemia. The multi-ministerial convergence mission has beenrolled out in three phases from 2017-18 to 2019-20 with the vision to ensure attainment of malnutrition free India by 2022. Besides signing MoUs with global regulatory agencies, the Food Safety and Standards Authority of India (FSSAI) launched a national campaign ‘The Eat Right Movement’ to improve public health and combat lifestyle diseases.
Supporting government’s call to offer nutritional food, companies started spending on innovative nutritional products for well being of the large population of the country