John Royerr, Founder of Ochre Spirits Ochre Spirits aims to become a 100 Crore brand within 3 years. The company also plans to capture over 10 per cent market share in the premium craft spirits segment within the next five years. Additionally, Ochre Spirits is setting up India’s first state-of-the-art[Read More…]
Tag: Vodka
Absolut enters into ready-to-serve category launches new cocktail line
Through consumer research, Absolut saw a very strong performance with Raspberry Lemonade and Vodka Mojito cocktails Absolut is entering the Ready-to-Serve category with its new Absolut Cocktails line with flavours Vodka Mojito and Raspberry Lemonade. As the premium imported vodka, Absolut’s latest mixology innovation delivers bar-quality cocktails that are refreshingly tasty with a twist and[Read More…]