Johnnie Walker Vault will bring its unparalleled creativity and craftsmanship to life through rare products, experiences and collaborations Pioneering the next chapter in luxury spirits, Johnnie Walker, the world’s leading Scotch Whisky, announces the global launch of Johnnie Walker Vault in the brand’s most ambitious expression of blending artistry yet.[Read More…]
Tag: Johnnie Walker
Diageo identifies 2025 socialising trends in new global report
Distilled 2025 uses AI-driven analysis to offer foresight into trends shaping consumer behaviour in 2025, including the rise of consumers alternating between alcoholic and non-alcoholic drinks Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has unveiled its annual global trends report which reveals how and why consumers will socialise over the[Read More…]
Diageo creates Diageo Luxury Group to unite global luxury spirits
The Diageo Luxury Group will focus on key influential cities around the world The Diageo Luxury Group is a new global division which unites Diageo’s luxury assets into one portfolio including key luxury brands Brora and Port Ellen, iconic Scottish brand homes including Johnnie Walker Princes Street and luxury wine[Read More…]
