Christian Philippsen, Managing Director, BENEO, Asia Pacific The Paris Olympics may be over, but the race to push their performance for the next big challenge in Los Angeles has just begun for athletes worldwide. As viewers, we often overlook one of the most pressing concerns for organisers of summer sports[Read More…]
Tag: sports
UK’s Myprotein launches protein iced coffee with Jimmy’s
The launch with Jimmy’s ladders up to focus on bringing a ready-to-drink offering to the market The UK’s leading online sports nutrition brand, Myprotein, has launched an exciting collaboration with Jimmy’s, the iced coffee brand. The exclusive Jimmy’s x Myprotein Iced Coffee is enriched with 5.6g of milk protein per[Read More…]
Attract a new era of active lifestyle consumers with science-backed UC-II® undenatured type II collagen
A societal shift towards prioritizing health and wellbeing has reshaped our perception of an active lifestyle. What was once confined to sports stadiums and athletes has now expanded into a broad and diverse spectrum of consumers taking a proactive approach to their health. Consequently, the joint health market is expanding[Read More…]
