September 26, 2025 | Beverages

Functional Mushrooms and the Future of Everyday Wellness

Trevor McAmis, Founder of Vital Pour After experiencing post-COVID brain fog and realizing that his daily coffee habit was more harmful than beneficial, Trevor McAmis set out on a personal…

September 25, 2025 | Company News

Standard Process debuts SP Red Food

SP Red Food helps close that gap with a blend of organic red beetroot and organic red mountain spinach Standard Process, a pioneer in whole food-based nutritional supplements, announced SP Red Food, a powerful supplement that brings…

September 25, 2025 | Beverages

Wet Hydration introduces Protein Water

The launch flavor, Strawberry Kiwi, combines clean hydration with functional protein crafted for everyone, not just athletes Wet Hydration, the fast-growing functional wellness water brand, will be debuting its first-ever…

September 18, 2025 | Company News

Kroger launches Simple Truth protein line with 80+ nutritious meals and snacks

The new protein-packed line is designed to jumpstart better-for-you habits simply with the widest private label offering of protein products on the market The Kroger Co. is simplifying protein and enabling…

September 18, 2025 | Company News

Mars plans to invest €1Bn to boost manufacturing and innovation across EU 

In the past five years, Mars invested over €1.5 billion in EU manufacturing and will invest another €1 billion by the end of 2026 Mars, Incorporated announced plans to invest…

September 10, 2025 | Company News

Greenspace takes Quantum Ayurveda and Quantum Generics to South Korea

South Korea’s supplement category, governed as Health Functional Foods (HFF) under the Ministry of Food and Drug Safety, is sizable and stringent Greenspace, the Quantum Ayurveda company, is entering South…

September 9, 2025 | Feature

Longevity economy: Why superfoods are becoming world’s hottest asset class

From Silicon Valley investors funding biotech startups to FMCG giants repackaging ancient foods, the business of longevity is moving mainstream The global longevity economy, set to reach $27 trillion by…

September 8, 2025 | Beverages

Huel debuts Daily Greens RTD, bringing powerful nutrition anywhere, anytime

Packed with 42 vitamins, minerals, and superfoods, along with adaptogens and 4 grams of dietary fibre Huel, an industry leader for high-protein nutritionally complete meals, is making healthy living even…

September 8, 2025 | Company News

Nutrify Today opens NutrifyGenie AI to SMEs and Start‑ups

The decision to open NutrifyGenie AI targets the segment most likely to turn opportunity into variety on the shelf At the Bharat Nutraverse platform, Nutrify Today announced it is opening…

September 4, 2025 | Company News

Amway India’s Power of 5 goes to school, empowering with nutrition literacy

The program partners with 12 Government and NGO-run schools across Delhi and Chennai Amway India, a leading company supporting health and well-being needs, in collaboration with Nourishing Schools Foundation, announces…