This new partnership will allow it to meet consumer expectations regarding transparency and the benefits of dietary and sports supplements
With an aim of providing a scientific foundation to its ingredients, New York City-based Plasma Nutrition has partnered with the New Brunswick Health Research Foundation (NBHRF) which is an independent organization with a focus on health research in New Brunswick, Canada.
Plasma Nutrition co-founder Chris Flynn-Rozanski said, “Our mission is not just to disrupt the protein processing industry. For us, it’s equally important to commit to good science that benefits the community. We want our ingredients to promote positive health outcomes that can be demonstrated through rigorous scientific investigation.”
This new partnership will allow it to meet consumer expectations regarding transparency and the benefits of dietary and sports supplements by having easier access to research-based feedback from the scientific community.
Stephen Motosko, co-founder, Plasma Nutrition said, “It is very important for us to be a part of the broader scientific community, and working with NBHRF is key to achieving this goal,” says co-founder Stephen Motosko. “They’ve supported many excellent companies, and we’re excited to join such an exclusive list of private company partners.”
“The industry has grown significantly over the past several years. If that growth is going to continue, consumer trust is going to be paramount. A greater emphasis on transparency and sound scientific inquiry, rather than marketing spin and hyperbole, will benefit both consumers and brands,” he adds.
