From cherry to chai spice, Tastepoint’s trend experts reveal ten flavours poised to stand out this year Tastepoint by IFF, a leader in innovative flavour creations and taste solutions, has…

From cherry to chai spice, Tastepoint’s trend experts reveal ten flavours poised to stand out this year

Tastepoint by IFF, a leader in innovative flavour creations and taste solutions, has identified 10 flavours expected to shape the North American food and beverage landscape in 2026. These predictions spotlight flavours expected to trend in retail, food service, and beyond throughout the coming year.

“To continue delivering product development solutions that meet consumers’ unique and changing needs, we stay attuned to industry and market trends, keeping a pulse on what’s relevant now and in the future,” said Nicole Potash, Tastepoint general manager. “Our annual flavour trend predictions reflect a vibrant mix of influences, from nostalgia-driven classics to global favourites gaining momentum in the US, as well as bold new combinations. We hope this year’s list provides brands with valuable insights and fresh inspiration to create products that excite the senses and spark imagination.”

At the intersection of science and creativity, Tastepoint draws on decades of experience to guide brands in developing trend-driven food and beverage products that ignite inspiration and delight consumer palates. Each year, Tastepoint forecasts ten flavour trends based on data-driven market analysis, food service menu tracking, social listening and changes in consumer behaviour. The 2026 list offers insights across categories, including confectionery, beverages, dairy, culinary, snacks and bakery. It reflects key trend movements such as nostalgia and better-for-you and identifies global flavours expected to gain traction in North America.
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