Company News, Japan

Asahi introduces transparent coffee in Japan

asahi-introduces-transparent-coffee-in-japan

The drink, officially named Asashi Clear Latte from Delicious Water, contains espresso extract, milk ingredient components and whey mineral concentrate.

Brewery and soft drink company Asahi has released transparent coffee in the beverage market.

The drink, officially named Asashi Clear Latte from Delicious Water, contains espresso extract, milk ingredient components and whey mineral concentrate.

Asahi’s latest product comes as Japan has been swamped by a recent trend of transparent sweet drinks, which are supposedly less sweet and contain fewer calories.

Earlier this month, Asahi had released bottled cafe latte flavoured water in Japan.

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