Lars Moksness, Analyst on Consumer Behaviour at Norwegian Seafood Council As transparency and traceability become essential pillars of global food systems, the seafood industry is under increasing pressure to demonstrate where its products come from, how they are sourced, and the conditions under which they are harvested. Today’s consumers are[Read More…]
Tag: Lars Moksness
Blockchain technology offers producers opportunity to deepen consumer trust
This demand is spurring seafood producers to adopt cutting-edge blockchain technology that enables full traceability from ocean to outlet According to new research from the Norwegian Seafood Council (NSC), 89 per cent of global consumers seek more information about how their seafood is produced. Transparency has emerged as a defining[Read More…]
