Busch Light Lime is a crisp, refreshing lime-flavoured lager that features a hint of sweetness at the front and a clean beer finish at the back Just after the successful return of Busch Light Apple, Busch Light announces its latest bold flavour innovation for the summer: Busch Light Lime. Busch[Read More…]
Tag: beer
Carlsberg unveils first Danish beer made with regenerative barley
The name will be Grobund, and it marks the start of a new and large-scale initiative by the brewery Carlsberg’s new beer, Grobund, is made with 100 per cent regeneratively grown barley malt. It is the first of its kind in Denmark, and eventually, all Carlsberg beer will be brewed[Read More…]
HEINEKEN opens global R&D Centre in Netherlands
Research at the Centre focuses on enhancing brewing techniques and developing legendary new beers and beverages that meet evolving consumer trends King Willem-Alexander inaugurated the Dr H.P. Heineken Centre, HEINEKEN’s new 8,800 m² Global Research and Development Centre in Zoeterwoude, the Netherlands. Located next to the brewery in Zoeterwoude, the[Read More…]
Australian government to freeze draught beer excise
This freeze will take effect from the next indexation date of August 2025 The Australian government will freeze the indexation on draught beer excise for two years, benefiting beer drinkers, brewers, and hospitality businesses. Indexation has been applied twice a year under a longstanding policy. While the February indexation had[Read More…]
Famobra appoints Lars Lund Rasmussen as General Manager in Singapore
Lars Lund Rasmussen brings with him a wealth of experience, having previously worked as a recruitment consultant in the logistics sector across Asia FMCG wholesaler Famobra is expanding into Southeast and Northern Asia, with Singapore as its strategic hub. The company has appointed Lars Lund Rasmussen as General Manager to[Read More…]
Australia’s Coopers Brewery records higher sales
Coopers’ total beer sales, excluding non-alcoholic beers, hit 78.7 million litres, up from 77.6 million litres the previous year A new beer release has fuelled strong sales growth for Coopers Brewery. The launch of Coopers Australian Lager has helped Australia’s largest independent family-owned brewery post a 1.5 per cent rise[Read More…]
Carlsberg and Brooklyn Brewery launch lager with drought-resistant fonio grain
The new Fonio beer was brewed in collaboration with Brooklyn Brewery as part of its ‘Brewing for Impact’ campaign Carlsberg has created a brand-new type of beer that uses only fonio grains, without any barley or bittering hops. The grain, which has thrived in West Africa for over 5,000 years[Read More…]
Yakima Chief Hops introduces HyperBoost
Designed to pour in the fermenter as a dry-hop addition easily, HyperBoost excels at amplifying hop aroma and increasing final beer yield Yakima Chief Hops (YCH), a grower-owned global hop supplier, announces the launch of HyperBoost! Previously known as YCH 701 Trial, HyperBoost is the latest innovation from YCH’s Research[Read More…]
Japan’s Kirin revamps flavour and packaging
In this renewal, the ingredients have been revised to improve the refreshing feeling and satisfying taste Japan’s Kirin Brewery Company, Limited (President and CEO: Hideki Horiguchi) has revamped the flavour and packaging of its non-alcoholic beer-flavoured beverage, Kirin Greens Free, and will gradually switch over to the new beverage nationwide[Read More…]
Labatt Breweries and PepsiCo introduce alcoholic 7Up in Canada
SVNS Hard 7UP combines alcohol with the #1 lemon-lime flavour in Canada, creating the latest ready-to-drink brand for the Labatt beyond beer portfolio Labatt Breweries of Canada announced the launch of a new brand in its Beyond Beer portfolio: SVNS Hard 7UP. This Canadian innovation combines alcohol with the refreshing taste of 7UP –[Read More…]
