Through consumer research, Absolut saw a very strong performance with Raspberry Lemonade and Vodka Mojito cocktails Absolut is entering the Ready-to-Serve category with its new Absolut Cocktails line with flavours Vodka Mojito and Raspberry Lemonade. As the premium imported vodka, Absolut’s latest mixology innovation delivers bar-quality cocktails that are refreshingly tasty with a twist and[Read More…]
Tag: Absolut
Coca-Cola and Pernod Ricard to launch pre-mixed cocktail
The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024 The Coca-Cola Company and Pernod Ricard announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. Absolut[Read More…]
