During the tournament, Joyday held a variety of activities for basketball fans, including the halftime show, basketball shooting games, and ice-digging challenges Yili’s ice cream brand Joyday is the official global ice cream partner of the FIBA Basketball World Cup 2023, marking the first partnership between Yili and FIBA for[Read More…]
Beverages
Coca-Cola & McDonald’s rev up Sharing Grand Prix contest in Singapore
The Sharing Grand Prix contest celebrates the spirit of camaraderie and the thrill of F1 racing Coca-Cola Singapore is revving up the excitement for motorsport enthusiasts with the launch of the Sharing Grand Prix contest. As the premier partners of the McDonald’s brand, Coca-Cola and McDonald’s Singapore are working hand-in-hand once again[Read More…]
Coca-Cola introduces ‘Masterpiece’ global brand campaign in Australia
The film, created by Blitzworks, a strategy and creative consultancy based in London, encourages Gen Z viewers to pursue their passions, take a break Coca-Cola has introduced its ‘Masterpiece’ global brand campaign in Australia. The film, created by Blitzworks, a strategy and creative consultancy based in London, encourages Gen Z[Read More…]
Nestlé and Starbucks celebrate five years of global coffee alliance
Nestlé has expanded the Starbucks on-the-go business globally and recently launched a range of ready-to-drink coffee beverages across Southeast Asia and Oceania Nestlé and Starbucks are celebrating five years of their Global Coffee Alliance, established in 2018 between the two companies. The alliance combines the strength and affinity of the Starbucks brand[Read More…]
Bellwether Coffee announces expansion with Japanese retailer MUJI
Leader in electric coffee roasting appoints head of International business development to accelerate global growth Bellwether Coffee announced its expansion into the Japanese market with a new roaster installation at Ryohin Keikaku (MUJI), the renowned global retailer with more than 1,000 stores around the world, carrying items ranging from clothing[Read More…]
Indonesia’s favoured brand Fore Coffee opens first store in Singapore
Launching its first store in Singapore on November 9th, 2023, at Bugis Junction Fore Coffee, the herald of Indonesian coffee culture announced its highly anticipated entry into the Singaporean coffee scene – launching its first store in Singapore on November 9th, 2023, at Bugis Junction. With a journey spanning over five years of unwavering commitment to[Read More…]
Regent Taipei presents Boba Festival 2.0
With Regent Taipei’s mission of bringing the best of the world to Taiwan and bringing the best of Taiwan to the world As Taiwan’s popularity among international travellers surges once again, the spotlight returns to the island’s vibrant culinary scene. With a reputation as the birthplace of boba and a hub for exceptional tea culture, Regent Taipei[Read More…]
Shanxi Fenjiu liquor recognises as a national liquor of China
Fenjiu is not only an outstanding representative of famous Chinese Baijiu but also a national standard maker of clear-flavor liquor Renowned Chinese liquor Shanxi Fenjiu has been rated as a nationally famous alcohol at the national alcohol evaluation fair for five consecutive times. As one of the ‘four famous Baijiu[Read More…]
‘Presotea’ Taiwanese bubble tea brand expands in Middle East
It’s expected to establish its stores in the Middle East in the third quarter Presotea’s global presence is expanding steadily. It boasts an extensive franchise network of 18 stores throughout Australia, where it set up business outposts over the past few decades and Presotea is now the number one bubble tea brand in Perth.[Read More…]
Taiwan’s beverage brand JiaWenCing enters Singapore
With an established presence in 20 branches across Taiwan, the company is now set to conquer more international markets, bolstering its technology, capabilities JiaWenCing, Taiwan’s leading beverage brand, has been making waves in the international market with its expansion into Singapore through franchised agents. With an established presence in 20 branches across Taiwan, the company is[Read More…]
