The system includes scientifically formulated protein shakes, high protein bars, and weight management supplements, combined with online nutrition coaching and community
US based retailer of nutritional supplements The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, has announced the launch of the fitfactor Weight Management System™, the retailer’s most personalized and flexible weight management products. Inspired by consumer research and backed by The Vitamin Shoppe’s scientific and trusted formulations, the system is an easy-to-manage, integrated offering of nutritionist-recommended, top-quality products combined with free nutrition coaching and an online community for support and education.
The fitfactor Weight Management System, which includes fitfactor KETO™, features a range of bundled and personalized product recommendations, based on individual wellness needs. Customers can shop products based on specific goals such as appetite control, increased protein consumption, or reduction in calories. The system can also be tailored to different diets like intermittent fasting, Keto, or plant-based.
A simple online quiz can help those starting out on a wellness plan with personalized recommendations, or customers can simply choose a pre-defined goal or diet, all available at www.vitaminshoppe.com/fitfactor.
“At The Vitamin Shoppe, we understand that everyone’s wellness goals are different, and what looks like success to one person, may not look the same for another,” said Sharon Leite, Chief Executive Officer of The Vitamin Shoppe. “Whether you’re following a particular nutritional regimen like Keto or the Mediterranean diet, or striving for a more balanced metabolism, our new fitfactor Weight Management System brand was carefully designed to address consumers’ individual needs and adapt to a variety of lifestyles. At The Vitamin Shoppe, we are always here to help you live your best life, however you define it.”
Scientifically formulated, personalized product assortments are the cornerstone of the fitfactor Weight Management System brand. The Vitamin Shoppe’s proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs.
