Made with non-G.M.O. ingredients such as whole milk, cane sugar, fruit and yogurt cultures, the yogurt contains no artificial preservatives, no artificial flavors and no colors from artificial sources.
General Mills, Inc., has introduced a new line of French-style yogurt called Oui by Yoplait. The recipe is inspired by Yoplait Saveur d’Autrefois, a yogurt General Mills has sold only in France for 20 years.
Oui by Yoplait is made by pouring ingredients into individual glass pots that set after eight hours, producing a thick and creamy yogurt, the company said. The rigidity of the glass helps maintain the yogurt’s integrity, allowing it to stabilize without the use of added corn starch or gelatin. It is designed to be cut with a spoon, not stirred, to preserve its thick texture, according to the news reported by a food website.
Made with non-G.M.O. ingredients such as whole milk, cane sugar, fruit and yogurt cultures, the yogurt contains no artificial preservatives, no artificial flavors and no colors from artificial sources. The plain variety is made with only two ingredients — whole milk and yogurt cultures. The remaining seven flavors — strawberry, blueberry, black cherry, vanilla, coconut, lemon and peach — contain eight or fewer ingredients. The fruit varieties include fruit at the bottom of the pot “with the intention of adding a small amount of fruit to each bite without stirring the yogurt and disrupting the thick texture,” General Mills said.
General Mills’ introduction of Oui by Yoplait arrives amidst a sales slump for the yogurt category in the United States. Overall yogurt sales fell by 2.8% in the last year, according to data from Nielsen. General Mills reported a 20% drop in its U.S. yogurt sales last quarter.
The Oui by Yoplait launch fits into General Mills’ strategy to boost its yogurt segment with more premium offerings, a plan Jeff Harmening, president and chief operating officer of General Mills, discussed during a March 21 earnings call with financial analysts.
