New Partnership will help Canadian food and ingredient companies diversify product offerings for Asia-Pacific Consumers Protein Industries Canada announced a new international partnership with Nurasa, a leading food innovation and…

New Partnership will help Canadian food and ingredient companies diversify product offerings for Asia-Pacific Consumers

Protein Industries Canada announced a new international partnership with Nurasa, a leading food innovation and commercialisation partner based in Singapore. The partnership will help Canadian companies accelerate entry into the fast-growing Asia-Pacific market, one of the world’s largest and most dynamic regions for plant-based food innovation.

“Canadian innovation is driving the global shift toward sustainable food solutions.” Said Melanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions. “By supporting our plant-based companies as they expand into new markets like the Asia-Pacific, we are helping them scale up, create good jobs at home, and showcase Canadian expertise on the world stage. This partnership is another example of how the Global Innovation Clusters are helping Canadian businesses succeed both at home at abroad, driving Canada’s leadership in industries of the future.”

“Canada is a leader in agricultural innovation, and Protein Industries Canada is at its forefront. In partnering with Singapore’s Nurasa, these two organisations have created the Asia-Pacific Market Entry Program, which will fast-track opportunities for Canadian plant-based ingredient and food companies to bring their products directly to this important market. This new program will help the sector realise its multi-billion-dollar potential and advance our goal of strengthening collaboration with reliable trading partners around the world,” said The Heath MacDonald, Minister of Agriculture and Agri-Food.

The new Asia Pacific Market Entry Program will support Canadian plant-based ingredient and food companies in preparing their products for launch in Singapore and across the broader Asia-Pacific region. The program will accelerate market entry by offering tailored market insights, product development and formulation support, and access to Nurasa’s state-of-the-art facilities and network of commercialisation partners.

Nurasa plays a pivotal role in the program’s implementation, offering technical and product development capabilities alongside deep regional market knowledge and access to a growing commercial network across Asia. As a strategic partner, Nurasa will support participating companies in localising their offerings, navigating regulatory requirements, and testing market-fit in Singapore and beyond.