It will further spread the Omi beef brand through a wholly owned subsidiary
General Omi Beef Trading Company, a trading company specialising in Omi beef, exports Omi beef from Shiga prefecture to Singapore through its own business. It will further spread the Omi beef brand through a wholly owned subsidiary.
OMIGYU TRADING SINGAPORE PTE. LTD., a wholly owned subsidiary of General Omi Beef Trading Co., Ltd. (Head office: Moriyama City, Shiga Prefecture / CEO: Takaoki Nishino), will open a directly managed store, “STEAK SUDAKU” (302 Beach Rd), on Friday, April 4, 2025.
The new brand, “STEAK SUDAKU,” will be a fast-casual restaurant with Omi beef steaks as its main product and will offer quick delivery and service. The new brand name, “喜达聚” has the following meaning, and is a coined word using Chinese simplified characters that is similar in sound and meaning to the Japanese word “Sudaku (gather).”
