Ingredion leads investment round to accelerate start-up’s advanced technology for naturally reducing sugar
Israel-based FoodTech start-up Better Juice announced its collaboration with Ingredion, Inc., a leading global provider of speciality ingredients to the food and beverage industry. Ingredion Ventures, Ingredion’s venture investment arm, will lead the Series A funding round for Better Juice which will fast-track penetration of its breakthrough sugar reduction solution into the US juice market.
Better Juice’s innovative sugar reduction technology removes simple sugars in juice-based beverages, concentrates and other natural sugar-containing liquids. The Company developed an enzymatic technology, which converts sugars into non-digestible compounds, such as dietary fibre and non-digestible sugars while maintaining the natural profile of vitamins, minerals and organic acids in the final product.
“This important partnership step is fascinating,” enthuses Gali Yarom, co-founder and co-CEO of Better Juice. “It dovetails perfectly with the Better Juice strategy to penetrate the North American market. Ingredion was impressed by our non-GMO technology and its uses in various applications. This move will open doors to leading food and beverage companies seeking sugar-reduction solutions for their products.”