Danone’s new strategic plan “Renew Danone” – a plan to enable Danone to reconnect with a sustainable profitable growth model. CEO Antoine de Saint-Affrique has spent his first six months…

Danone’s new strategic plan “Renew Danone” – a plan to enable Danone to reconnect with a sustainable profitable growth model.

CEO Antoine de Saint-Affrique has spent his first six months with the company completing a strategic review – meeting Danoners from all parts of the business, all around the world; farmers; customers; partners and investors.

The review confirmed that Danone has many strengths – however, it also recognised Danone’s historic underperformance compared to its markets, which can be attributed to a lack of focus on its core portfolio, late and sub-scale innovation efforts, inconsistent execution and low investments.

We operate in healthy, on-trend and growing categories, for example our products have an ATNI score of 90% – meaning 90% of our products are considered healthy for daily consumption.

The four strategic pillars are:

• Restoration of Danone’s competitiveness in core categories and geographies;
• Selective expansion of Danone’s presence, in terms of segments, channels and geographies;
• Active seeding of future growth avenues;
• Active portfolio rotation.