The 3C Platform consists of Consolidation, Contribution and Collaboration will assure the safety, hygiene and traceability of Thailand’s broilers to consumers around the world.
Charoen Pokphand Foods Public Company Limited (CP Foods) suggests that the “3C PLATFORM” is the key to success for Thailand’s broiler industry. The principle will enable Thai farmers to adopt more efficient and more sustainable business model as well as assuring consumers around the world on safety, hygiene and traceability throughout the supply chain.
Dr Payungsak Somyanontanagul, DVM, vice president and head of CP Foods Animal Welfare Committee, said that the company has placed great importance on animal welfare practice and is one of the strategic goals of the company’s CPF 2030 Sustainability in Action. The company focuses on good health of animals, health of humans and health of the environment following the OIE’s one health concept. The company successfully applied 3C Platform to address the sustainable development in the broiler industry.
The 3C Platform consists of Consolidation, Contribution and Collaboration will assure the safety, hygiene and traceability of Thailand’s broilers to consumers around the world.
