Consumers are aware that robust gut health makes them feel better and supports immunity. This awareness drives decision-making and has sparked motivation to learn more about which probiotics may offer the best outcomes for their individual needs.
Chr. Hansen released the results from a global survey deployed in 16 countries around the world to gauge consumer awareness of probiotics and their potential benefits. The data was collected in 2021 and results reflect a strong interest in learning more about probiotics among consumers worldwide, signaling a new chapter for market trends and a valuable opportunity for players in the global food industry.
Consumer interest in probiotics is driven by a growing motivation to cater to the health and well-being of their loved ones. Consumers are aware that robust gut health makes them feel better and supports immunity. This awareness drives decision-making and has sparked motivation to learn more about which probiotics may offer the best outcomes for their individual needs.
In an effort to better understand the consumer experience when it comes to awareness and use of probiotics in food, Chr. Hansen designed a study to poll a representative sample of the general population in each country. In total, 16,000 people participated in the survey
