India’s first natural peanut butter
Inception- 2019
Location- Silvassa, Dadra and Nagar Haveli
Domain– Nutritionals
Founders- Mohammad Patel (Chief Executive Officer), Rahil Virani (Chief Marketing Officer)
Total team strength- 31
Total fund raised– Rs 7.5 crore
Investors- 9Unicorns, Ex-Beardo Founders, Nutrabay Founders, Ex-Dr Vaidya Founder
Revenue generated since inception- NA
Key Highlights-
- Launched India’s first natural peanut butter with 95% less oil separation
- Expanding growth by coming up with new products like Almond Butter, Cashew Butter, Pistachio Butter, and many more.
- Targeting regions throughout the country
- To increase channel growth through general trade, modern trade, gyms and fitness centers, medical stories, and HoReCa
- Coming up with a new brand SuperFit by MyFitness which will focus on products like Apple Cider Vinegar, rice cakes, Effervescent tablets, gummies, and coffees
Founder Speaks-
“Nut butters are a very exciting and niche industry with a current market size of Rs 400 crore growing at 35% p.a. Nut butter is expected to be a Rs 1050 crore market by 2025 and Rs 1700 crore by 2030.”
– Mohammad Patel, Founder and CEO, MyFitness, Dadra and Nagar Haveli
L-R- Mohammad Patel & Rahil Virani
