India’s first natural peanut butter Inception- 2019 Location- Silvassa, Dadra and Nagar Haveli Domain– Nutritionals Founders- Mohammad Patel (Chief Executive Officer), Rahil Virani (Chief Marketing Officer) Total team strength- 31…

India’s first natural peanut butter

Inception- 2019

Location- Silvassa, Dadra and Nagar Haveli

Domain– Nutritionals

Founders- Mohammad Patel (Chief Executive Officer), Rahil Virani (Chief Marketing Officer)

Total team strength- 31

Total fund raised– Rs 7.5 crore

Investors- 9Unicorns, Ex-Beardo Founders, Nutrabay Founders, Ex-Dr Vaidya Founder

Revenue generated since inception- NA

Key Highlights-

• Launched India’s first natural peanut butter with 95% less oil separation
• Expanding growth by coming up with new products like Almond Butter, Cashew Butter, Pistachio Butter, and many more.
• Targeting regions throughout the country
• To increase channel growth through general trade, modern trade, gyms and fitness centers, medical stories, and HoReCa
• Coming up with a new brand SuperFit by MyFitness which will focus on products like Apple Cider Vinegar, rice cakes, Effervescent tablets, gummies, and coffees

Founder Speaks-

“Nut butters are a very exciting and niche industry with a current market size of Rs 400 crore growing at 35% p.a. Nut butter is expected to be a Rs 1050 crore market by 2025 and Rs 1700 crore by 2030.”

– Mohammad Patel, Founder and CEO, MyFitness, Dadra and Nagar Haveli

L-R- Mohammad Patel & Rahil Virani