The company has invested about 1 million Euro into the facilities to decode, design, and deliver winning taste solutions for leading food and beverages brands that consumers love.
Symrise AG has opened its state-of-the-art development, application, and sensory laboratories in Dubai. The company has invested about 1 million Euro into the facilities to decode, design, and deliver winning taste solutions for leading food and beverages brands that consumers love. To meet the demands of its partners and to accommodate its growing team, the company recently moved to the iconic Gold Tower Building in the Dubai Multi Commodities Center (DMCC), Dubai’s dedicated hub for global trade, business and specialist industries in JLT. Symrise AG has been operation in the Middle East for many decades leading to the first opening of its first sub-regional offices in Dubai in 2005. Since then, the company has seen double-digit growth year on year with its partners across the Middle East region.
The new sub-regional centre spreads across 10,500 sq ft and occupies the entire lower penthouse level/36th floor of the Gold Tower. The contemporary workspace has been designed in line with the company’s four pillars of sustainability in mind; footprint, innovation, sourcing and care. It is working towards achieving carbon neutral status, to support the Symrise AG global objective of halving its greenhouse gas emissions by 2025 and reaching climate positive operations from 2030 onwards.
The facilities are designed to take customers on a journey, and support the development of consumer-led winning concepts and taste solutions for high-growth categories, beverages, culinary, dairy, snacks, and confectionery.
The premises will allow the company to support diverse working styles and is split into a variety of working and meeting areas, for Symrise Middle East’s expanding cross-functional teams to interact and collaborate in a bright, modern, and dynamic working environment. The dedicated application and sensory laboratories will help the teams – from marketing, sensory and consumer insights to regulatory, technical, and commercial to continue achieving in the field of flavor and nutrition evaluation.
Symrise AG has successfully positioned itself as the leading contributor to the evolution of the Food and Beverage industry in the Middle East.
