With this deal, Lotte entrusts the full suite of marketing and distribution activities for its products in Singapore to DKSH.
Lotte has partnered with the market expansion services provider DKSH, to increase the distribution and sales of its confectionery products in Singapore.
With this deal, Lotte entrusts the full suite of marketing and distribution activities for its products in Singapore to DKSH. This includes sales management, key account and product management, credit control services, warehousing and stock management as well as order fulfilment.
Lotte is headquartered in Singapore and is a wholly-owned subsidiary of Lotte Confectionery, a consumer food and lifestyle conglomerate based in South Korea.
Lotte’s target markets are Singapore, Malaysia, Indonesia, Brunei and the Philippines. Its main business is the sale and export of confectionery products, such as its Pepero biscuit sticks.
