The market in France for Japanese cuisine for home use and restaurant use, including seasonings, is growing.
Ajinomoto Co, Inc has begun full-scale sales of eight varieties of frozen Japanese foods throughout France. By collaborating with a major retailer to establish a sales channel in the European country and offering a full product line-up, Ajinomoto Co aims to increase the penetration of the Ajinomoto brand among French households.
The market in France for Japanese cuisine for home use and restaurant use, including seasonings, is growing. At approximately 47 million euros (approximately JPY 5.6 billion) in 2016, the market grew about 15 per cent from the previous year, due to an increase in Japanese restaurants that mainly serve sushi.
Given this market environment, Ajinomoto Co has been conducting trial sales of Ajinomoto frozen foods through Ajinomoto Foods Europe S A S, its consolidated subsidiary in France, at selected stores of the major retailer in the Paris area.
Positive feedback from the retailer indicating that the products have contributed to increased frozen food sales led to this full-scale launch.
This is the first nationwide rollout in France of Ajinomoto frozen foods for consumers through a key European channel, and Ajinomoto Co is aiming to gain recognition and market penetration for the Ajinomoto with a total of eight varieties of frozen foods, including Gyoza and Karaage, that allow the deliciousness of a Japanese restaurant to be easily enjoyed at home.
