– Rowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha today announced a new addition to its lineup of low-sugar, low-acid, alcohol-controlled brews – Watermelon Bloom
US based Rowdy Mermaid Kombucha, a beverage company producing crisp and refreshing, function-forward kombucha today announced a new addition to its lineup of low-sugar, low-acid, alcohol-controlled brews – Watermelon Bloom
Each flavour from Rowdy Mermaid Kombucha has a unique plant-based function – balance, clarity, digestion, immunity – and a light and refreshing profile. The all-new decaffeinated Watermelon Bloom is an invigorating elixir packed with the mystical superfruit known as soursop, complemented with hibiscus and rose, that serves to quench thirst with its function, hydration. Soursop, with its sour citrus flavour notes reminiscent of pineapple, strawberry and apple, is a nutrient-dense fruit native to the tropical regions of the Americas and the Caribbean.
“When we found a combination of watermelon rind and superfood soursop that pulled out the rich taste of watermelon, we knew our latest science-based flavour was born,” said Jamba Dunn, Founder and CEO of Rowdy Mermaid Kombucha. “Watermelon Bloom is packed with antioxidants, high in vitamin C and low in calories, the perfect balance of sweet and floral, and ultimately helps our consumers stay hydrated. We’re looking forward to the first consumer taste tests at Natural Products Expo West.”
Watermelon Bloom will be available on supermarket shelves, including Sprouts Farmers Market and Natural Grocers, beginning in June 2020, in individual 12-ounce cans. Based in Boulder, Colorado, Rowdy Mermaid Kombucha has cultivated a loyal fan base, and has experienced double or triple digit growth every year since being founded in 2013. They are the first kombucha company to fully transition to 100% recyclable cans as part of a commitment to cleaner supply chains and more sustainable packaging.
“We will continue to bring new and innovative flavors to market as we expand nationally, offering consumers more of the ’function’ and great taste they demand all across the U.S.,” said Melissa Hauser, Vice President of Sales and Marketing for Rowdy Mermaid Kombucha. “With the addition of other key national accounts set to be announced later this year, we are in a better place than ever to keep raising the bar for the kombucha industry.”
