The company already has five stores in Singapore, located at various locations of Lucky Plaza (2 stores), and one each in Paya Lebar, Changi and Novena.
Jollibee, a Philippine based fast-food giant plans to open 15 more outlets in Singapore during a span of five years, and sets out to enter the Indonesian market in 2019.
“We are happy with our Singapore business. Our continuing investment in Singapore is testament to the belief in the brand,” said Mr Dennis Flores, Jollibee president and head of international business (Europe, Middle East, Asia and Australia).
The company already has five stores in Singapore, located at various locations of Lucky Plaza (2 stores), and one each in Paya Lebar, Changi and Novena.
Jollibee opened its first store in March 2013 on the sixth floor of Lucky Plaza. While Filipinos flocked to it, resulting in queues that spilled outside the store, few Singaporeans went there.
Since then, Jollibee has picked locations that are more accessible to Singaporeans.
The huge fast-food company controls more than half of the Philippines’ US$4 billion (S$5.4 billion) market with its signature fried chicken.
