The noodles are non-fried, cholesterol-free, and trans fat-free, delivering a guilt-free yet flavourful dining experience Singapore’s homegrown culinary icon, Woh Hup, has unveiled its latest innovation—the China Flavour Instant Noodles…

The noodles are non-fried, cholesterol-free, and trans fat-free, delivering a guilt-free yet flavourful dining experience

Singapore’s homegrown culinary icon, Woh Hup, has unveiled its latest innovation—the China Flavour Instant Noodles series, marking a fresh chapter in its 89-year legacy. Established in 1936 and celebrated for its quality noodles and iconic sauces, Woh Hup continues to evolve while staying rooted in tradition.

The new series draws inspiration from China’s diverse regional cuisines, offering three authentic flavours: Dried Shanghai Scallion Oil Noodles (rich and savoury), Dried Sichuan Pepper Noodles (hot and flavourful), and Dried Shanxi Spicy Oil Noodles (aromatic and spicy).

Catering to today’s health-conscious and time-pressed consumers, the noodles are non-fried, cholesterol-free, and trans fat-free, delivering a guilt-free yet flavourful dining experience. Ready in minutes, they are designed to suit Singapore’s fast-paced lifestyle while preserving the brand’s hallmark of authentic taste.

Over the decades, Woh Hup has earned recognition as a pillar of Singapore’s food heritage, including being featured in the National Heritage Board’s “50 Made in Singapore Products” (2015) and named Top Influential Brand in Sauces (2018, 2023). With the launch of its China Flavour Instant Noodles, the brand continues its mission of bringing trusted quality and authentic flavours to family kitchens in Singapore and beyond.