The Aero Pistachio sharing bar introduces a rich, nutty twist to the brand’s signature aerated chocolate Nestlé Confectionery has unveiled a new flavour innovation for its popular Aero range, alongside…

The Aero Pistachio sharing bar introduces a rich, nutty twist to the brand’s signature aerated chocolate

Nestlé Confectionery has unveiled a new flavour innovation for its popular Aero range, alongside a high-profile promotional collaboration designed to boost consumer engagement this spring.

Rolling out in stores from April, the Aero Pistachio sharing bar introduces a rich, nutty twist to the brand’s signature aerated chocolate. The new variant combines the distinctive bubbly texture Aero is known for with the flavour of pistachio, offering consumers a novel taste experience within a familiar format.

The product launch also marks the beginning of a partnership with the upcoming film The Devil Wears Prada 2, tapping into strong consumer anticipation around the sequel. As part of the campaign, shoppers will have the chance to win a five-night trip to New York for two, including five-star accommodation, curated local experiences and £/€2,000 in spending money.

In addition to the grand prize, the promotion includes instant-win opportunities, with 1,000 cinema prizes worth £50 each, as well as further rewards available through late-entry draws.

The campaign spans the full Aero portfolio, including standard bars, sharing bars, multipacks and sharing bags. Consumers can enter by purchasing a promotional pack and scanning the QR code or visiting the dedicated campaign website.

Beth Lucas, Head of Marketing for Nestlé Confectionery UK & Ireland, said the collaboration aims to capitalise on excitement surrounding the film while driving incremental interest in the Aero brand.

The dual strategy of flavour innovation and experiential marketing highlights Nestlé’s continued focus on engaging consumers through both product development and entertainment-led partnerships.