The $100 million investment is a strategic step aligned with the Saudi Vision 2030 plans to diversify the Kingdom’s economy
The Agricultural Growth and Processing Company, a subsidiary of Americana Holding for Food Ltd, is set to expand its business operation with a significant $100 million investment (SAR 375 million) in a Greenfield Frozen French Fries manufacturing plant in Riyadh, Saudi Arabia. Following a strong three-decade partnership in Egypt with Farm Frites, a global leader in the cultivation of potatoes and production of Frozen French Fries, the new processing factory will be established in Sudair Industrial and Business City, pushing forward our partnership with Farm Frites to greater heights.
To commemorate this significant milestone, the Agricultural Growth and Processing Company (Americana and Farm Frites) held a lease-signing ceremony on November 20th, 2024, with the Saudi Authority for Industrial Cities and Technology Zones in MODON Headquarters, in Riyadh, in the presence of MODON’s CEO, and hosted a Groundbreaking ceremony in Sudair Industrial and Business City on November 25th, 2024, to mark the commencement of construction for the new Frozen French Fries processing plant. The event was attended by esteemed government and ministerial delegates, and key stakeholders, including local potato growers, valued global, regional and local customers and key strategic partners.
The $100 million investment is a strategic step aligned with the Saudi Vision 2030 plans to diversify the Kingdom’s economy, while also contributing to its food security agenda by boosting local production and creating employment opportunities for KSA nationals, local potato growers and farmers. The investment by the Agricultural Growth and Processing Company will enable the company to expand its footprint in KSA, wherein Americana has been operating for over two decades, with two factories in Jeddah, Saudi Arabia.
