Start-ups

#startupoftheday 119- iThrive

startupoftheday-119-ithrive

Making healthier, happier, lifestyle-disease free communities

Inception– 2017

Location– Pune

Domain– Health & wellness 

FounderMugdha Pradhan

Total team strength– 30

Total funds raised– Rs 3.4 crore

Investors– Rajesh Ranavat, Executive Director at Fung Strategic Investments, and Neelesh Bhatnagar, Managing Director at NB Ventures

Revenue generated since inception– NA

 

Key highlights

  • Offers a life-time community access named iThrive Tribe that engages all clients with constant support
  • Solving chronic cases and servicing to reverse over 158 like diabetes, thyroid, PCOS/PCOD, Hypertension and more diseases that 10% of world’s population are suffering from
  • iThrive Academy has Certification Course in Functional Nutrition which helps anyone become a Functional Nutritionist in 4 months course certified by iThrive to launch independent practice or get easily hired by healthcare & nutrition oriented companies.
  • With 15 selected professors, doctors & coaches as Instructors, iThrive academy equipped Surgeons, Physicians, Professors, health management professionals upgrade their nutrition knowledge where as provided career options to engineers, home-makers and founders
  • iThrive Essentials- a nutriceuticals brand has now launched Magnesium Bisglycinate powder & Vitamin D3+K2 MCT Liquid filled capsules with are open to Order now and are soon coming up with  Krill Oil, Zinc & Probiotics –  5 cleanest supplements found in this competitive space
  • In the next 5 years the plan is to scale up the current verticals and launch unique custom-made nutrition program – ALIVE (rebranded in 2021)
  • iThrive Academy will launch 5 Short Courses for the working class
  • iThrive Essentials will develop and launch a series of high-quality, bioavailable supplements into the market with global shipping
  • Working on iThrive juniors which will have short monthly courses on nutrition for Kids from 8-15 years old 
  • iThrive Sports Nutrition vertical and program is under development & research to be launched by end of 2022
  • iThrive Diagnostic lab is in development & research, preparation to acquire Series A funding is under progress in the year 2023
  • In the process of launching an app in order to facilitate easier client services

 

Founder Speaks

“iThrive sees a foreseeable growth in market size for preventive healthcare i.e. $80 billion which includes total available market in Preventive Healthcare – $14 billion, total available market by 2025 – $42 billion; percentage of population suffering from chronic diseases – 20% and increasing; percentage of indians suffering from CVD – 268 million; annual revenue target for year 2022 – $400k and revenue target is $14 million.” 

Mugdha Pradhan, Founder & Chief Executive Officer, iThrive

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