Reinventing one cocktail at a time
Inception– 2020
Location– New Delhi
Domain– Beverages
Founders- Aakriti Goyal, Bhanujeet Choudhary and Tulika Priya
Total team strength– 10
Total funds raised– Rs 36.5 lakh from angel investors for 3% of equity
Investors– Investment bankers, entrepreneurs, senior corporate profiles
Revenue generated since inception– Rs 30-40 lakh
Key Highlights–
- First cocktail mixer in India in powered format.
- Started with a portfolio of 5 cocktail mixer flavours and then expanded into garnishes and bar tools
- To expand in 500+ retail stores pan India, develop more interesting products related to party and develop as a D2C brand
Founder Speaks-
“With the acceptance of social drinking, cocktail & beer brands have mushroomed in the country over the last 2 years. This growth has expanded the experience of consumers as well as the market for cocktail mixer and related industry in India.”
– Aakriti Goyal, Co-Founder, Drinktales, New Delhi
L-R- Tulika Priya, Aakriti Goyal, Bhanujeet Choudhary
