New APAC office to expand the company’s plant-based protein in Asia to meet booming demand
Israel-based food tech start-up ChickP Protein, Ltd. is expanding into Asia Pacific (APAC) with the launch of a new office in Singapore. The strategic move is in response to the rapidly growing demand for plant-based products in the region. The new subsidiary will bring the start-up closer to its Asian customers to better support its community of enthusiastic plant-protein consumers.
ChickP appointed Moy Teo as the company’s Business Development Director for Asia. Moy will be leading the venture’s business development and marketing activities. With 20 years of hands-on experience in the food ingredient space within the APAC region, she joins the ChickP team to lead their foothold in Asia with their patented and highly functional chickpea isolate that boasts a 90 per cent protein content. This move follows the acquisition of her distribution business by a group in the Netherlands.
Moy Teo said that “Chickpea is a well-known and highly venerated crop in Asia. The region makes up more than 85 per cent of chickpea consumption globally, only behind India.”
ChickP experienced a significant jump in demand for its chickP protein in the Asia-Pacific region. The new local office will include a warehouse to alleviate the logistical bottlenecks experienced throughout the pandemic era that slowed supplies to its APAC-based customers in 20 countries.
