Monster Hydro will be available in three flavours: tropical thunder, mean green and manic melon. Coca-Cola European Partners (CCEP) will launch a non-carbonated energy drink as part of the Monster…

Monster Hydro will be available in three flavours: tropical thunder, mean green and manic melon.

Coca-Cola European Partners (CCEP) will launch a non-carbonated energy drink as part of the Monster portfolio in the UK.

 Monster Hydro will be available in three flavours: tropical thunder, mean green and manic melon. Described as ‘a new generation of refreshment energy’, the range will be available in a 550ml resealable wide-mouth bottle with the iconic Monster claw logo at the heart of the pack design.

 The launch will be supported by nationwide sampling and digital campaigns to attract a core audience of predominantly 25-45-year-old males.

 The non-carbonation of Monster Hydro makes it an ideal energy drink to help retailers take advantage of the ‘with-food’ opportunity, as it is refreshing and easy to drink but doesn’t compromise on the full energy hit that consumers demand.