HEINEKEN will reallocate large-scale production to established regional breweries in Malaysia and Vietnam HEINEKEN announced that Asia Pacific Breweries Singapore (APBS), its wholly owned subsidiary in Singapore, will shift to an import-based…

HEINEKEN will reallocate large-scale production to established regional breweries in Malaysia and Vietnam

HEINEKEN announced that Asia Pacific Breweries Singapore (APBS), its wholly owned subsidiary in Singapore, will shift to an import-based supply model supported by HEINEKEN breweries across the region. The move, part of HEINEKEN’s EverGreen 2030 strategy, will maintain and deepen Singapore’s role as a base for regional commercial operations, logistics, innovation and GenAI-enabled capabilities. 

Singapore will remain the global home of Tiger Beer, with the brand’s global leadership anchored in Singapore, setting strategy, shaping creativity, and guiding direction and R&D that support the brand worldwide. Singapore will also continue to play a pivotal role within HEINEKEN’s Asia Pacific network by driving brand building, commercial excellence and innovation. 

Large-scale brewing at the Tuas brewery will be phased down progressively by the end of 2027 to support a more agile regional supply approach. Over time, the Tuas site will be redeveloped to support regional logistics and include a pilot brewery for innovation. 

As part of the business model change, HEINEKEN will: 

Strengthen regional logistics and customer service coordination from Singapore to support key import markets.

Redevelop the Tuas site to support regional logistics and innovation activities, including a pilot brewery.

Reinforce Tiger Beer’s global brand leadership and stewardship from Singapore.

Build on the global GenAI Lab in Singapore to support productivity and decision-making across the world. 

To support the import-based supply model, HEINEKEN will reallocate large-scale production to established regional breweries in Malaysia and Vietnam. In Singapore, APBS will focus on regional commercial operations, demand planning, packaging adaptation, export-market services and innovation support. 

These changes reinforce HEINEKEN’s long‑term commitment to Singapore and its intention to maintain and deepen its presence as a strategic base for the region. As part of the company’s EverGreen 2030 strategy to deliver growth and long‑term value, HEINEKEN will continue building Singapore‑based capabilities over time. Tiger Beer, founded and led from Singapore, will also continue to be built and shaped in the country as it grows its presence worldwide.