Coopers’ total beer sales, excluding non-alcoholic beers, hit 78.7 million litres, up from 77.6 million litres the previous year A new beer release has fuelled strong sales growth for Coopers…

Coopers’ total beer sales, excluding non-alcoholic beers, hit 78.7 million litres, up from 77.6 million litres the previous year

A new beer release has fuelled strong sales growth for Coopers Brewery. The launch of Coopers Australian Lager has helped Australia’s largest independent family-owned brewery post a 1.5 per cent rise in total beer sales for the 2024 financial year.

The sales result was achieved at a time when the national beer market contracted 2.6 per cent.
Coopers’ total beer sales, excluding non-alcoholic beers, hit 78.7 million litres, up from 77.6 million litres the previous year.

“This is a pleasing result for Coopers in light of the tough market conditions facing the brewing industry across Australia,” said Dr Tim Cooper, Coopers Managing Director.
“To achieve growth at a time of rising costs of living is very encouraging for our sales and marketing teams. We like to talk about our brewing credentials and value-for-money across our portfolio, with consumer research continuing to highlight growing support for authentic brands that can be trusted, are high-quality and affordable.”

Keg sales, which represent 12 per cent of total sales of Coopers beer, were 1 per cent higher with packaged beer sales up 1.6 per cent. Can sales increase to represent 43 per cent of total packaged beer sales.