Launches on Thailand’s largest retail platforms, 7-Eleven and All Online, through a partnership with major conglomerate CP Group South Korea’s leading health supplement brand JungKwanJang is accelerating its global expansion, including Southeast Asia, by launching its products on major online shopping platforms in Thailand.…

Launches on Thailand’s largest retail platforms, 7-Eleven and All Online, through a partnership with major conglomerate CP Group

South Korea’s leading health supplement brand JungKwanJang is accelerating its global expansion, including Southeast Asia, by launching its products on major online shopping platforms in Thailand.

Through a new partnership with Thailand’s global conglomerate CP Group, Korea Ginseng Corp.(KGC) has launched signature products such as Everytime (Grapefruit/Lemon) and Hongsamwon on the online malls of 7-Eleven and All Online.

These products target Thailand’s key young adult consumers, who are highly interested in K-health and K-beauty. KGC will continue marketing efforts that emphasise product quality and match local lifestyles.

Building on its CP Group partnership, KGC plans to expand into more Thai distribution channels and pursue strategic marketing across ASEAN.

Recently, JungKwanJang products like Everytime and Hongsamwon appeared on Thailand’s popular variety show “The Celeb Wars,” earning strong local responses. The show introduced JungKwanJang as Korea’s representative red ginseng brand, and the brand’s influencer finished as runner-up, further boosting the brand’s local visibility after the broadcast.

Beyond Thailand, KGC is actively pursuing business expansion throughout the ASEAN region. In June last year, the company held an exclusive brand event at Suria KLCC, a landmark shopping mall in Kuala Lumpur, Malaysia, offering tastings of Everytime and Hongsamwon and engaging local consumers through various brand events.

In Singapore, JungKwanJang has successfully established a modern herbal retail chain through partnerships with major malls and department stores, selling core products such as Everytime and Good Base (Pomegranate/Aronia). In Vietnam, the brand continues to achieve steady sales growth through localised marketing and brand communication, earning the ‘Korean Health Food Brand of the Year’ award in 2023.

Furthermore, JungKwanJang red ginseng was showcased at the 2025 APEC Summit in Korea, with products placed in the accommodations of delegates from the U.S., China, Thailand, and other nations as a symbol of Korean health culture.

A KGC representative said, “With global interest in health rising and the functional food market growing, we plan to expand into Southeast Asia, starting with Thailand, develop products tailored to local needs, and strengthen marketing to bring the JungKwanJang brand closer to consumers.”