A homegrown Indian coffee brand Inception– 2016 Location– New Delhi Domain– Beverages (coffee) Founders– Ajai Thandi, Arman Sood and Ashwajeet Singh Total team strength– 100 Total funds raised– Rs 63.5…

A homegrown Indian coffee brand

Inception– 2016

Location– New Delhi

Domain– Beverages (coffee)

Founders– Ajai Thandi, Arman Sood and Ashwajeet Singh

Total team strength– 100

Total funds raised– Rs 63.5 crore

Investors– DSG Consumer Partners and Rukam Capital

Revenue generated since inception– NA

Key highlights–

• Became the first brand to introduce India to the concept of Cold Brew Coffee, and has been a proud pioneer in this space
• Brand stands 5 years strong with a compelling product portfolio of Cold Brew Packs, Hot Brew Bags, Ground Coffee, Read-to-Drink Iced Cold Brew, Instant Coffee and a range of coffee merchandise
• Sleepy Owl’s Premium Instant Coffee is made with its signature 100% Arabica beans, and uses Microground Technology, which consists of 95% soluble coffee crystals and 5% freshly roasted high-quality beans.
• In the next 5 years, the aim is to make Sleepy Owl a household name and continue to innovate with product offerings consistently

Founder Speaks-

“Coffee drinking has seen a substantial shift in culture over the past few years. A beverage that was limited to being a novelty in cafes, is now being consumed in every other household, which is a huge change for a tea-drinking nation like India. The rise in the number of homegrown coffee roasters across India is a testament to this. This encourages brands like us to constantly innovate and experiment with new products.” 

– Ajai Thandi, Co-founder, Sleepy Owl Coffee, New Delhi

(L-R- Ajai Thandi, Arman Sood and Ashwajeet Singh)