BJ MILKYTEA was conceptualized with health in mind as well as the love for bubble tea and mixes the sweetness
Beary Best BJ Milkytea, which has just launched in Singapore is founded by Benny Xu, who had 2 years of barista experience in a global coffee making brand, and owns a 2-year-old Hong Kong Dessert Brand, Lucky Dessert in Shanghai. The BJ Milkytea brand was created out of love and strong family bond – the B in BJ stands for Benny and J stands for his wife, Jessie. His wife who loves bubble tea coupled with her love for keeping fit inspired the brand concept. BJ MILKYTEA was conceptualised with health in mind as well as the love for bubble tea, and mixes the sweetness of what his wife likes to drink as well as having other healthier options.
Worldwide Travels Inspired founder’s creativity of recipes
Due to his frequent travels between Asia, Europe and South America for work in the shipping industry, Benny was introduced to a wide variety of cuisines and beverages. During his travel with his wife, they come across an exquisite Vanilla Ice-cream which they found creamy in texture and highly fragrant. Benny decided to come up with a drink with this Ice-cream to let more people have a taste of such unforgettable flavors. Benny have also introduced a few others signature drinks inspired from local and other countries like Shanghai and Indonesia.
Beary Best Concept & Vision
The long-term goal for this concept is to bring in the best quality and creativity for their customers. Benny and his team ensures that the brand will sustain business growth, with the uniqueness and innovative concept that has been inspired by his worldwide experiences and travels. The three bears representing the brand is actually based on their family of threes – The Black bear represents himself, the White bear represents his wife, and the Brown bear, represents their precious little one.
BJ MILKYTEA has a unique way in which they operates the business as they collaborate with non-profit organisations such as The Singapore’s Association for The Deaf to hire special needs individuals to work in their back-end operation. The minimal interactions with customers creates a stress free and pressure free environment which gives an opportunity to the deaf and hearing impaired individuals to be a part of the team.
