Plant-based meat available to home chefs in Asia in nearly 200 grocery stores across Hong Kong and Singapore
Impossible Foods has recently announced that is making its award-winning, plant-based meat available to home chefs in Asia in nearly 200 grocery stores across Hong Kong and Singapore – the first time Impossible Beef Made from Plants has been available for home chefs outside of the United States.
Starting this week, Impossible Beef ($HK89.90 SRP for 340g retail pack) will roll out at nearly 100 PARKnSHOP banner stores across Hong Kong, including PARKnSHOP, FUSION, TASTE, food le parc and GREAT FOOD HALL.
In Singapore, Impossible Beef priced at SG$16.90 (SRP) will start rolling out this week at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets.
Impossible Beef debuted in Asia’s top restaurants two years ago, when fans lined up to try the Silicon Valley phenomenon dubbed a triumph of food engineering. Impossible Beef is now served in the Hong Kong and Singapore restaurants of world-class chefs such as May Chow, Uwe Opencensky, Gordon Ramsay, Ricky Leung, Adam Penney and Andrei Soen.
The California-based startup makes delicious, wholesome, plant-based foods that deliver all the pleasures and nutritional benefits that consumers demand. Impossible Beef uses 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to conventional beef from cows.
