Hubert te Braake, HEINEKEN’s Research & Development Director As global preferences evolve, consumers are increasingly seeking healthier and more diverse beverage options. In response, HEINEKEN is focusing on innovation that is grounded in its rich heritage. Leading this transformation is Hubert te Braake, HEINEKEN’s Research & Development Director, who oversees[Read More…]
Tag: Zoeterwoude
HEINEKEN opens global R&D Centre in Netherlands
Research at the Centre focuses on enhancing brewing techniques and developing legendary new beers and beverages that meet evolving consumer trends King Willem-Alexander inaugurated the Dr H.P. Heineken Centre, HEINEKEN’s new 8,800 m² Global Research and Development Centre in Zoeterwoude, the Netherlands. Located next to the brewery in Zoeterwoude, the[Read More…]
HEINEKEN invests €45Mn in Global R&D centre in the Netherlands
Dr H.P. Heineken Centre opens mid-2025 HEINEKEN announces the construction of the new Dr H.P. Heineken Centre, a state-of-the-art Research & Development (R&D) Centre in Zoeterwoude, representing an investment of €45 million. The R&D Centre will focus on improving existing products and processes as well as developing new products. Opening[Read More…]
