Consumers believe nutrition is one of the keys to a healthy glow
Skincare consumers believe sleep and nutrition are the most important factors in their pursuit of a healthy glow, new research has shown. The study was undertaken by Lycored, who have created a range of assets called the ‘Cycle of Glow’ to highlight the importance of a holistic approach to skin health and wellness.
Lycored, who are at the forefront of the ingestible skincare market, surveyed over 500 regular users of skincare products in six different countries(UK, US, France, China, Japan and Korea). Almost all (98%) agreed with the statement “Good nutrition is necessary to achieve a healthy glow.”
When the consumers were asked which factors were most likely to provide their skin with a glow, the second highest score was for healthy diet / nutrition, which was picked by 65% of survey respondents, second only to getting the right amount of sleep (66 %). Both factors ranked higher than skin hydration (56%), or skincare products applied physically to the skin (39%).
Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored, said: “Consumers are looking for a healthy glow but they know they can’t always get it from a tube. Increasingly they understand the link between wellness factors, such as getting the right amount of sleep and eating a balanced diet, in achieving healthy, radiant skin.”
The survey respondents were also asked to rank four foods in order of how likely they thought they were to give their skin a healthy glow. Eight in ten (79%) ranked foods rich in Vitamin E, such as almonds and sunflower seeds in either first or second place. Foods rich in carotenoids, such as carrots and tomatoes, were ranked in either first or second place by two thirds (65%) of respondents, ahead of foods rich in collagen (46%).
Lycored offers a range of whole food extracts and blends rich in the carotenoids lycopene, phytoene and phytofluene. LycodermTM, its proprietary blend for skincare supplements, is also rich in Vitamin E.
The company created the concept of the Cycle of Glow as part of its #rethinkbeautiful initiative. It highlights the importance of nutrition, supplementation and lifestyle factors such as healthy sleep in skin health. It also brings to life a recent scientific study which demonstrated the role of LycodermTM in supporting the skin’s UV resilience.
In addition to an online ‘Cycle of Glow’ asset, Lycored has toured the world with a physical ‘Cycle of Glow’ pop-up, which attracted over 700 visitors at the recent Vitafoods Europe event.
Zev Ziegler added: “The Cycle of Glow highlights the bridge between beauty and nutrition. It brings to life the findings from our latest skin health research as well as communicating our commitment to pursuing holistic wellness through nutrition and supplementation.”
