Yum China ranked as top restaurant business in China by CCA
Yum China Holdings, Inc. was recently recognized as the top restaurant operator on the 100 Leading China Restaurant Businesses List published by the China Cuisine Association. The list was announced at the 2017 China Restaurant and Catering Industry Development Conference in Beijing where the Company was also presented with the China Restaurant 30 Years Excellence Enterprise Award, acknowledging Yum China’s longstanding contribution to the restaurant industry.
Micky Pant, Yum China’s CEO, said, “We are humbled to be recognized as the leading restaurant business in China. Yum China has been an integral part of the continuous evolution of the restaurant industry over the past thirty years. We have had the honor of introducing our products to an entire generation of Chinese consumers, and have learnt so much from the great Chinese culinary tradition in the process. We now have over 2 billion customer visits a year in our restaurants in China with customers enjoying food items not only from around the world, but also many favorite products developed only in China.”
Yum China’s KFC restaurant at Qianmen, Beijing, its first in the country, was ranked as one of the Top 500 Restaurants in China with the overall KFC brand recognized in the Top 10 Fast Food Brand category. The Company’s Pizza Hut and Little Sheep restaurants were also recognized in the Top 10 International Food Brand and Famous Hotpot Brand categories, respectively.
Further to the recognition by the China Cuisine Association, Yum China was also listed as the top restaurant company in the recent China Top 100 Retail Chain Rankings compiled by the China Chain Store and Franchise Association (CCFA). Yum China was ranked as the 9th retail chain overall in the list cementing its positon as the largest restaurant company in China.
“Looking forward, we believe there are two significant trends that will shape the future of the industry in China. The first is Digital technology which is changing the way that customers decide where and what to eat, how to order and pay, and even how to give comments and feedback. The second is the burgeoning demand for Delivery, which we believe is increasing the total addressable market for all restaurant businesses. I expect that Digital and Delivery will be significant industry growth drivers over the next decade,” Micky Pant added.
Yum China operates more than 7,600 restaurants across the country, with over 4,400 offering delivery services as of the end of the first fiscal quarter of 2017. In the quarter, delivery represented approximately 12% of company sales.
The company is also a pioneer in digital engagement in the restaurant industry. Yum China’s digital ecosystem incorporates pre-order capabilities, on-demand delivery, digital loyalty programs for multiple brands, and access to promotions among other functions. As of the end of the first fiscal quarter of 2017, loyalty program members increased to approximately 70 million for KFC and 23 million for Pizza Hut Casual Dining.
