The Coca-Cola system in Hong Kong has invested HKD3m ($387,000) in 2024 to support a new neighbourhood collection scheme to encourage recycling
The Coca-Cola Company has introduced 500ml Coca-Cola Trademark brands in 100 per cent recycled PET (rPET) bottles in Hong Kong. The new packaging features “I’m a 100 per cent rPET bottle” and “Recycle Me Again” messages to encourage recycling. The move supports The Coca-Cola Company’s World Without Waste strategy.
Tim Warwick, Vice President of Operations for Hong Kong, Taiwan, Macau and Mongolia at The Coca-Cola Company, said, “To support The Coca-Cola Company’s World Without Waste strategy, we have been taking a bold, innovative approach to sustainability and are now doubling down on our rPET packaging effort to help drive our sustainability agenda forward.” The Coca-Cola system in Hong Kong has invested HKD3m ($387,000) in 2024 to support a new neighbourhood collection scheme to encourage recycling.
“Our packaging is our biggest, most visible billboard. We have been using the power of our brands, leading with Coca–Cola and bonaqua, to educate, inspire and advance our sustainability priorities,” Marella Canepa Risso, Franchise Operations Director, Hong Kong and Macau at The Coca-Cola Company, said: “The introduction of our iconic Coca-Cola Trademark brands in 100 per cent rPET bottles is an important step in our journey to showcase how recycling can help speed up a circular economy.”
