Mondelēz International State of Snacking Survey tracks snacking attitudes and behaviours among thousands of consumers across 12 countries
Mondelēz International releases new findings on love, connection, and snacks from the sixth annual State of Snacking report, a global consumer trends study examining how consumers make snacking decisions. In time for Valentine’s Day, the survey results show that 71 per cent of global consumers agree that sharing snacks with others is a love language.
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking attitudes and behaviours among thousands of consumers across 12 countries. The 2024 survey findings show consumers are increasingly using snacking as a way to express love to others, as well as to themselves.
Snacking is Love: Love is expressed in many ways and sometimes, it’s through the simple joy of sharing a snack. 71 per cent of global consumers agree that “sharing snacks with others is my love language” – an 8 per cent increase from 2023. That number is even higher among Millennials and Gen Z respondents.
Snacking is a Way to Connect: Consumers are increasingly focused on the connection snacking provides, with 64 per cent regularly snacking to connect with others (up 8 per cent from last year). 93 per cent agree they can always find a snack suitable for sharing.
Show Yourself a Little Love: Younger generations are particularly likely to lean into snacking as a form of self-care, with Gen Z and Millennials being much more likely to snack to boost mood, find comfort, and manage stress.
“Food has long had the power to bring people together and foster a sense of connection,” said Melissa Davies, Senior Manager of Global Insights & Trendspotting at Mondelēz International. “As consumers prioritize making time for indulgence, they’re also making an effort to share that joyful experience with others.”
