Coca-Cola Japan has released frozen Coke in squeeze pouches following eight years of development.
The idea is that consumers can massage the pouches as much as they like to get their preferred level of crunchiness.
The product, which has a lemon flavour, is sold both frozen and unfrozen, allowing customers to take the pouches home and freeze them themselves.
Coca-Cola said that it explored more than 70 ingredients and made nearly 100 trail products before creating the final version.
