Nestlé Waters North America has begun rolling out a new recycling label in the US, which it said would make its on-pack recycling messaging ‘clearer and more consistent’.
The How2Recycle mark will appear on half-litre bottles of its major water brands, including Nestlé Pure Life, Poland Spring, Deer Park and Ice Mountain. The label includes the instruction ’empty and replace cap’, helping consumers understand ways in which they can contribute to making recycling more effective.
The move comes a day after research from packaging company Alpla found that reusing plastic bottles was 80% more effective in sustainability terms than creating bottles from new, and follows the launch of a campaign by Coca-Cola to encourage consumers in the UK to reuse their empty bottles.
Nestlé Waters will become the first beverage manufacturer in North America to add the How2Recycle label, which was first created in 2012 by the Sustainable Packaging Coalition, to all of its major US bottled water brands.
Nestlé Waters North America chief sustainability officer Nelson Switzer said: “Our goal has been to find a compelling and simple way to educate and encourage all Americans to recycle the bottle. By adopting the How2Recycle label, millions of consumers will now have a clear and consistent recycling guide on the side of the bottle – driving recovery of the bottle and a reduction in environmental impact. We hope our peers and other manufacturers of packaged goods will adopt the How2Recycle labelling standard to help stimulate a revolution in US recycling.”
