28 December 2018 | News
New FoodSaver research reveals a change in attitude towards saving the environment and reducing spending set for the year ahead
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In alarming three quarters of Australian adults (75%) surveyed by FoodSaver are self-confessed food-wasters, with more than half (56%) of those surveyed who throw out food are doing so on at least a weekly basis.
The research has exposed the high volume of food wasted of in Australian homes – as two thirds of Australians who participated in the study admit they threw unused food out in 2018, while 36 per cent of those surveyed confess to having let food to spoil2. Bread and leafy vegetables were the top foods being thrown out or left to spoil in 20182.
Commenting on the research, FoodSaver ANZ Brand Manager and food preservation advocate, Nicole Norton said, “It’s the forgotten left overs and spoiled fresh produce contributing the most to Australia’s food waste problem. Aussies have good intentions when it comes to consuming their food, but modern life gets in the way. They simply don’t manage to consume it in time or are unaware of savvy ways to preserve food for longer.”
Too close to home: Aussies fail to acknowledge their own food spoiling habits
Aussies have owned up to their reasons for throwing out food, with the research2 finding food spoiling (69%), food past the use-by date (48%) and cooking too much food (25%) as the top excuses among respondents. Yet Aussies surveyed by FoodSaver admit their three leading reasons for food going to waste include not using by expiry date (56%), buying too much food (43%) and a change of plans (43%).
Interestingly, based on the 2018 FoodSaver research commissioned by Newell Brands, while half of Australians are concerned about food waste in general, and around three quarters of us (73%)2 feel guilty and frustrated about waste, only one third of Australians surveyed are concerned about their own personal food waste. Families with children surveyed by FoodSaver® are more likely to have experienced food wastage, with 73 per cent2 of those polled having thrown out unused food versus 61 per cent of single and couple households polled. More than a third (36%) of 35-54 year old surveyed admit to throwing away food on a weekly basis, followed equally by 18-34 and 55-69 years old at thirty percent from the survey2.
2019 will see a stronger fight against food waste
More than half of Australians (54%) polled in the study commissioned by FoodSaver indicate that they are extremely concerned about the food waste problem in Australia, with feelings of guilt and frustration. In 2019 it’s expected that we’ll start to see a change in Australians attitude and behaviour when it comes to unnecessary wastage with 51 per cent2 of survey participants indicating they are motivated to reduce their food waste. The research discovered saving money was the main motivator and people’s moral conscience another incentive for reducing food waste. The study found that respondents with no food wastage were driven by environmental factors, self-improvement and the desire to set a good example for their kids.
In the new year, Australians surveyed say they will start planning meals better (49%), use current produce before buying new (38%) and find better storage solutions (36%) in order to prevent food wastage2. Currently, almost half (48%) of Australians surveyed store their produce loose in the crisper drawer, followed by plastic containers and bags in the fridge. Just nine per cent of the respondents surveyed store fresh products in the fridge with vacuum sealed solutions, however more than half (52%) of Australians surveyed are considering vacuum sealers in the future2.
“While vacuum sealing foods at home is not widespread as other forms of food storage, there is increased interest from consumers as they are now commonly seeing vacuum sealed foods at their local supermarket, and so understanding that removing air does make their food remain fresh for longer. Vacuum sealing preserves food, and doesn’t just store it. We know that Australians are keen to consider food vacuum sealers in the future, particularly females, younger people and families with kids, who are always looking for savvy food and money saving solutions,” concluded FoodSaver ANZ Brand Manager and food preservation advocate, Nicole Norton.
The study is associated to FoodSaver, the world’s leading vacuum sealing system which includes a wide range of products that keeps food fresh up to five times longer compared to ordinary storage methods such as foil, cling film and containers - cutting down on time spent preparing weekly meals, so Australian households can waste less, and save more. All FoodSaver® products are available from all leading electrical specialists, department stores and mass retailers.