Monday, 03 August 2020

Penfolds to launch fortified wine for Asian market

12 July 2018 | News

The Barossa shiraz contains 6% baijiu spirit to capitalise on the company's booming exports to China in recent years.

Penfolds, the flagship brand of Australian wine giant Treasury Wine Estates, will be adding Napa wines and a new special bottlings range including a brandy, a Chinese Baijiu-infused Shiraz and a Champagne, reinforcing the company’s multi-region and multi-country sourcing philosophy.

Starting in California from the 2018 harvest onwards, the Penfolds winemaking team will be making a new range of wines using the best Napa Valley grapes.

A Barossa shiraz fortified with baijiu (a fiery, Chinese grain spirit), Lot. 518 will be introduced in September 2018, with a reported $110 retail price. The Barossa shiraz contains 6% baijiu spirit to capitalise on the company's booming exports to China in recent years.

As part of the ‘Special Bottlings’ range, Penfolds has just released ‘Lot. 1990,’ a 28-year-old single-batch brandy.

The third, and final, release will be a Champagne, which Penfolds plans to have in the market in time for its 175th anniversary, in 2019.

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