Tuesday, 23 April 2019

Lion grows non-alcoholic offering with acquisition of Teza Iced Teas

27 March 2019 | News

Teza Iced Teas is part of the Greenstone Drinks Company and was the first real-brewed iced tea in New Zealand

Loading...

Kirin’s Australasian unit Lion has acquired Kiwi drinks brand, Teza Iced Teas. The purchase forms part of the company’s wider ambition to grow its non-alcoholic beverage portfolio and cater to the increasingly diverse social occasions of New Zealanders.

Sitting alongside the likes of GoodBuzz Kombucha, Hopt and Mac’s Soda, Teza will join Lion’s growing non-alcoholic division, Drinks Collective, which earlier this month also announced a new strategic partnership with flavoured sparkling water start-up, Vista.

Teza Iced Teas is part of the Greenstone Drinks Company and was the first real-brewed iced tea in New Zealand. The product is made with batch brewed organic leaf tea, fruit juices and botanicals. Sold in 325ml glass bottles, the brand offers several unique flavours including Feijoa & Lime Blossom and Lemon & Mandarin.

Lion’s Drinks Collective will take full control of the Teza brand and associated assets, with the founders, Joe Gehrke and Daphne Raj, now living in Australia where they are focused on growing their company, Greenstone Drinks Co. They will still be involved in the brand via an agreement which will see them distribute Teza for Lion in the Australian market through Greenstone Drinks Co.

Comments

× Your session has been expired. Please click here to Sign-in or Sign-up
   New User? Create Account